Mark Etting`s Vita
My way into online marketing
As a search engine optimizer/online marketer, I offer my clients various services in the field of online marketing, with a focus on SEO. After completing my traineeship in a Munich online marketing agency and the following traineeship in the largest Swiss e-commerce company (ricardo.ch), I was able to deepen and expand my knowledge and skills in the field of online marketing/search engine optimization.
Previously, I successfully completed my Master’s Degree in Dialog Marketing and Communication Management at the University of Kassel (Germany). Already during studying at the university, I gained practical professional experience in online marketing in different companies. One of my tasks was the creation of company websites and online shops.
In addition to my university studies, I have acquired self-taught extensive knowledge in the field of search engine optimization and social media marketing. As a result, creating keyword-optimized text is just as much a part of my abilities as any other on-and-off-page action required for profitable search engine optimization. I wrote down my previous knowledge on this topic in my 200-page Master’s thesis, which was rated with a grade of 1.7 by my university.
In addition, I have a Bachelor in Business Administration and completed training as an office administrator. During this training, I`ve acquired in-depth knowledge in the field of MS Office applications (in particular Excel, Word, and PowerPoint). Teamwork and flexibility characterize me. In addition, I have a quick mind and a high motivation to learn new things. You can expect all these hard and soft skills in cooperation with me.
2015 - Today: SEO Freelancer
Responsibilities: Active in national and international online marketing projects, support of own clients as well as international agencies as SEO Freelancer
2014 - 2015: Online Marketing Trainee at: ricardo.ch, Zug (Switzerland)
Tasks: OnPage optimization, keyword analysis, monitoring of KPIs, leading team meetings, evaluation of new traffic potentials, landing page creation, content creation and quality assurance, optimization of work processes
2014: Online Marketing Trainee at: eviom GmbH, Munich (Germany)
Tasks: Project management, customer care, keyword analysis, potential analysis, link-building, OnPage optimization measures, preparation of monthly reports as well as the training and guidance of trainees and interns.
2012 - 2013: Online Marketing Student at: Reifenvertrieb24 GmbH, Edermünde-Grifte (Germany)
Tasks: Support and administration of the eBay and Amazon accounts, customer care and complaints management, preparation for the introduction of the new online shop, creation, and launch of new websites.
2010 - 2013: Master in Communication Management and Dialogue Marketing (Germany)
at the University of Kassel - Degree: Master of Arts
2006 - 2010: Bachelor of Business Administration (Germany)
at the University of Applied Sciences Erfurt - Degree: Bachelor of Arts
2005 - 2006: High School in economy and administration (Germany)
at: Paul-Julius-von-Reuter-Schule in Kassel
2003 - 2005: Vocational training: Office clerk (Germany)
at: Volvo Truck Center Kassel GmbH in Kassel
2002 - 2003: Graduation of the Higher Commercial School (Germany)
at: Martin Luther King School in Kassel