SEO OffPage Audit
Benefits of an OffSite SEO Audit
- Hints for optimizing the link profile
- Detect and break down toxic links
- Forwarding links meaningfully
Backlinks will still be around in 2019 (and probably well beyond that) as one of the strongest SEO factors. A backlink is an inbound link, ie a link from a website A to website B. Backlinks are very important for search engine rankings and can be understood as a kind of “recommendation”. If a website has no or very few backlinks, no relevant search engine rankings can be created.
There is also the risk that the rankings can be affected in a bad way by poor quality links (toxic links). Among other things, the SEO OffPage Audit checks the quality of your backlink portfolio in order to identify potentially harmful backlinks.
Screenshots: SEO OffPage Audit
Content of the OffSite SEO Audit
1. Analysis of the link profile
As part of the analysis of the link profile of a website is determines how many links the domain currently has, where they come from, which subpages were linked and what`s the quality of the links. These includes:
- Link destinations of the individual backlinks
- Link types & link texts
- Toxic links
2. Comparison with the competitors
The backlink profiles of the competitors are checked and set in relation to their own website. From this, it becomes clear how strong the link profile of the competition is and how many efforts you will have to make to strengthen your own backlink profile.
3. Link Opportunities
The links of competitors are related to their own link profile. It becomes clear which domains are linked to the websites of the competition, but not to the own domain. In particular, those domains with a high domain authority are also interesting for their own link profile. Here it pays to contact the website operators and ask for link partnerships.
4. Social Signals
The Social Signal Check will take a look at how present your website is in the most used social media channels. Important starting points for the optimization of the social media strategy can be found with this part of the OffSite-Audit.
This will be delivered
- PDF with analysis results (OffPage-SEO Audit)
- Excel / CSV file (s) with determined data