1. SEO Content Check
The texts, images, and videos which can be found on a website are called content. This means, above all, texts, pictures and multimedia content intended to provide the visitor with added value. On many websites, there are texts, which are (consciously or unconsciously), which also appear on other websites. In such cases, there is a threat to Google’s punishment regarding the use of “duplicate content”. In the worst case, this will lead to the exclusion of your website from Google. In the SEO audit, your entire website is getting audited for duplicate content, to identify potential sources of danger. As part of the content check, your website is also checked for internal duplicate content.
2. Crawling & Engineering
Are all pages of your website in Google’s index? Are there any important pages that can not be found in Google’s index? In particular, extensive websites quickly reach the limits of full indexability. Therefore, it is important to use available resources as intelligently and productively as possible. The SEO Check audits all pages of your online project for possible errors.
Sitemaps help to simplify navigation on your website. This not only benefits the human visitor but also search engines like Google because your website can be indexed faster and more complete with the help of Sitemaps. Does your website have an HTML and XML Sitemap and is it correctly configured/error free?
Does your website have a robots.txt file and is it configured correctly? Because of the robots-exclusion standard protocol, web crawlers (such as the Google bot) first read the robots.txt file, which is usually located at the root of the domain, when visiting a webpage or online store. This file can be used to specify which pages of a domain should be included or excluded in the index. Is such a file available under your domain and is it configured correctly?
An essential principle for indexing a website is: Any content may only be accessible under a single URL. Leading multiple URLs to the same content creates a problem with “duplicate content” and possibly even keyword cannibalization. The SEO analysis will check if your website is canonicalized correctly.
7. Internal Links
The internal linking is a very powerful SEO tool and should not be limited to navigation. Behind many well-ranked websites hides a smart internal linking. Are all internal links set correctly and do they work? Are the most essential pages of your website linked internally? Are there any internal NoFollow links or links that lead to pages that no longer exist?
In addition to the text, images are the most essential visible components of a website. Do the images you use on your website have SEO compliant filenames and the ideal file size to ensure fast loading time? Because Google still does not recognize content on images very well, it is also advisable to use individual alt tags for all images in which the search engines are indicated the content of these images. Are such alt tags assigned to all pictures on your website?
In HTML documents, you can use six types of headings, which are identified by < h1 > to < h6 >. Their size should follow their hierarchy: < h1 > is the most important heading, so it should be the most prominent and therefore the largest. They follow hierarchically ordered < h2 > to < h6 >. Especially relevant to SEO are the H1 and H2 tags. The SEO OnPage Audit checks all H tags on a website.
Google uses the title element of a website as one of the most important factors for calculating the ranking in the search results pages. Are there appropriate title tags for all pages on your website and do they meet these SEO standards? In particular, it depends on the correct length of the titles, as these, if they are too long in the Google search results are cut off. Also, all pages should have an individual title so that it does not come to keyword cannibalization.
Meta-Descriptions means the text that appears in the Google search results below the website title and describes the content of a specific website in a few words. While Google does not include the content of Meta-Descriptions in their ranking calculation, the Meta description is critical to the click-through rate in the search results. Do all pages have a corresponding and optimized Meta-Description?
12. Mobile Compatibility & Site Speed
Today, more Internet users are surfing with smartphones or tablet computers, than with desktop PCs. As for Google search, there are several things to note for mobile website operators. Among other things, a webmaster has to ask the question: Can my page be presented in a user-friendly way on mobile devices? The SEO audit checks if your website/shop will fit the Google mobile criteria’s.
Although the load speed of a website is only one of around 300 ranking factors based on Google’s internet sites, it has become increasingly important in recent years. Only if a page is quickly accessible, Google will show it in the front positions. In the SEO Check, I will take a look at the page loading speed of your website.